How to raise your domain authority and why it's important
JOIN OVER 3,000
Subscribers who get fresh content to help their business weekly.
Categories
Search engine optimization (SEO) is a complex process that requires a number of factors to work together, including Domain Authority (DA) (DA). You’ll find Moz at the top of any search for “Domain Authority,” as they are the SEO experts who are credited with coming up with the Domain Authority score.
In order to help website owners determine how likely their site is to rank on the search engine results page (SERPs), Moz Domain Authority was created.If you have a high Domain Authority score, your website is more likely to show up on search engine results pages (SERPs) and attract more visitors.
There’s a lot to learn about DA by the year 2022 if you’re still scratching your head about what it is. In order to take full advantage of the SEO Domain Authority knowledge and tools available to you, you must first ask yourself these questions.
Domain Authority (DA) is a measure of a website’s popularity. What factors go into determining your Domain Authority? Checking Domain Authority is also covered. A great SEO strategy to Domain Authority is examined as well, along with the reasons why some people find it questionable. In addition, here’s the choices based on:
• What do the terms “Page Authority” and “Domain Authority” refer to?
• What is a good Domain Authority?
• What is a good Page Authority?
• Boosting my Domain Authority: What Should I Do?
• Ways to Boost Your Page’s Domain Authority
• How to establish Domain Authority in the correct manner
There are other technical aspects to consider, but we’ll focus on the ones that matter the most to you. This is Moz Domain Authority and Moz Page Authority stated in the simplest words imaginable.
When it comes to measuring a website’s “ranking strength,” or the likelihood that a search engine would show a particular site in results, Moz created the Domain Authority (DA) score, which can be used by website owners.Domain Authority is calculated by a machine learning algorithm based on the frequency with which a domain appears in Google search results and ranges from 1 to 100. Higher If you have a high Domain Authority score, you have a better chance of ranking well.
Your website has a lot of different pages under the same domain or subdomain, but they are all linked together. Domain Authority tells you how strong your domain or subdomain is at ranking. Page Authority, or PA, tells you how strong each page is. Page Authority (PA) tells you how likely a single page is to rank well or perform well, so more pages with high PA naturally make your DA go up.
Your website’s Domain Authority (DA) is directly related to the amount, quality, and relevancy of incoming links from reliable sources. “Backlinks” are the term for this.
In order to get higher search engine rankings, you need backlinks that tell search engines that your site is trustworthy and that your pages are of good quality. With a high PA and DA score, authoritative websites are promoting your work and passing along their own “quality backlinks.”
There are a number of authors who don’t encourage using Domain Authority if you search for it on Google.DA is a third-party tool not approved by Google, so many SEOs think it isn’t very accurate.Even so, some Google representatives have said that the algorithm takes into account “authority” or DA-like performance measures in its rankings, but not as a score.
Moz has always been open and honest about the Domain Authority (DA) and Page Authority (PA) issues with Google. TheyThey only give you a little bit of information about a ranking signal that partly affects SERP rankings.
However, despite the fact that growing Domain Authority does not guarantee better search ranks, its method is in line with what Google is looking for in reputable and high-quality websites.
When it comes to checking your domain’s authority, there are a few things you need to know.
Moz made an online tool called the Free Domain SEO Analysis Tool that shows your Domain Authority as well as other important SEO metrics, like your top pages by links, the domains that link to your site, and the keywords that are most popular.
• Go to the Moz Domain Authority checker
• Enter a URL, such as Webzick.com.
• Check your Domain Authority (DA) and other important SEO indicators.
Link Navigator, another Moz tool, measures Page Authority. In addition to examining your PA and DA as well as the websites that link to your site, you can also look at the top-followed links to your site.
2. Enter a URL, for example, webzick.com/google-page-experience-guide/
3. Observe your Page Authority (PA) and other SEO data.
The Moz Domain Authority checker and Page Authority checker are only two of many tools available – you should be able to check Domain Authority and Page Authority similarly and straightforwardly.
Now that you understand what both these metrics mean, let’s tackle two more important questions: What is a good Domain Authority? And what is a good Page Authority? This is necessary to know if your site is in a good SEO Domain Authority position.
Because DA is on a scale of 1 to 100, it’s easy to believe higher is better. But that would be an oversimplification. Be wary of this interpretation because Moz emphasizes that the metric is relative.
Well-known sites like Google and Wikipedia naturally dominate the top end of the scale because they have high-quality backlinks in vast numbers. So, it’s also natural for websites with a smaller audience and fewer backlinks to have a lower DA.
This is important to understand because the question of how to increase Domain Authority and how to increase Page Authority is not about how far you are from 100. If you’re wondering how to raise Domain Authority, know this: You need to ensure your DA steadily increases relative to your competitors.
According to Moz, “DA is best used as a comparative metric when investigating the sites within your target SERPs that may have more powerful link profiles than you do – your true competitors.” So instead of asking how to get your score closer to 100, your main concern should be: What is my Domain Authority score compared to my closest competitors?
Let us emphasize this – the answers to what is a good Domain Authority? and what is a good Page Authority? are the same: There is no benchmark for a “good” DA or PA, and you evaluate how well your site is doing based on your unique competitive landscape. But, aiming for a high Moz Domain Authority is good because it increases the likelihood your site will rank on the SERPs.
A lot goes into how to raise Domain Authority, but the bottom line is to win links from other websites. The goal is to have a strong backlink profile – increase the number of backlinks to your site, target high DA referring domains that can pass on link juice or ranking strength to your site and drive traffic to your site simultaneously.
Some ways to leverage DA and PA:
• Analyze your historic Domain Authority. It’s equally important to check Domain Authority regularly and use historic Domain Authority to evaluate your year-over-year results. It will always be beneficial to track and analyze your online performance.
• Focus on your pages with a high Page Authority. Any “Moz Page Authority explained” article will tell you to optimize and promote your best-performing pages. You can even find out how much link juice was passed on to you from a referring domain by analyzing changes in your PA.
• Use data to improve your digital marketing strategies. You can study your pages with the highest PA, find patterns and make them work in your favor. You could push out a highly successful blog post to a broader audience or invest more in a marketing tactic that boosted backlinks on a particular page.
1. Consider Guest Posting
A website will likely link to you if there is a value exchange, and content is king in today’s digital age. Guest posting involves providing an authoritative site with a keyword-optimized article that includes a link to your website placed contextually in the content. Here, website owners have very little work to do in exchange for a blog post and are incentivized to agree.
Compared to posting an excellent blog post on your own site and potentially being quoted or used as a source (and earning a backlink organically), outreach campaigns or directly connecting with website owners is a much faster way to win links to your site.
2. Relationship Building
One of the best ways to impact your Domain Authority is to earn links from high DA websites, such as subject matter experts’ blogs, online publications and media outlets. Given that the most authoritative websites are likely prestigious, you can imagine it will take more than a simple email offering a guest post to capture their attention. Prospecting websites and building relationships help you pursue links that heavily strengthen your DA.
3. Quality Over Quantity
Search engines can tell good and bad links apart, so not every link to your site helps you. Relevance in terms of the topic and industry are some factors algorithms consider in evaluating the quality of your backlinks. You need to actively pursue good links and do backlink audits to remove bad links. You also need to ensure your outreach campaigns target sites that can pass on valuable link juice.
Link building, or the process of acquiring links from other websites (referring domains) to yours, is critical. Utilizing the Moz Domain Authority checker provides a way to measure the success of your strategies. You can also leverage other tools like the Domain Authority checker and Page Authority checker to improve your backlink profile.
Here’s a roundup of everything we covered:
• What is Page Authority and Domain Authority? Domain Authority is a score developed by Moz indicating how likely your site is to rank on SERPs on the domain level, while Page Authority describes the same on the URL level.
• What is a good Domain Authority score? The DA score is meant to be used as a comparative metric, but it’s good as long as it’s improving. You evaluate your DA score relative to your direct competitor’s DA.
• How to build Domain Authority: Building DA involves winning links from other authoritative websites to yours.
• How to increase my Domain Authority quickly: Employ proven link building techniques, such as guest posting, targeting high DA websites specifically and auditing your backlinks.
But if you want to know how to increase Domain Authority the right way? Start by getting the help of experts.
“A large part of your SEO strategy should be dedicated to improving your DA. However, you should invest a similar amount of time and resources in creating high-quality content and other tried-and-tested SEO tactics,” said Shannon Thammasiene, senior SEO director at Webzick Internet Marketing Company.
According to Thammasiene, getting the caliber of links you need involves “relationship building, reaching out to relevant websites in your industry and earning it through genuinely great content,” which takes time. Working with industry experts speeds up this process and gives you extra hands needed to put in the consistent effort this strategy calls for.
Webzick Internet Marketing Company is a full-service SEO company helping businesses of all sizes improve their search visibility since 2005. Our link building experts review your backlink profile, study your historic Domain Authority, analyze your competitors’ SEO position and put together a content-based SEO strategy to increase your Domain Authority.
We also offer SEO content writing, technical SEO, search engine marketing and any other digital marketing service you need to bolster your online presence and sales.
Contact us today to learn more about cost-effective SEO strategies and how our services can help you.